When you run a successful business it is easy to find yourself stuck in a rut. Employing the same tactics and not looking for ways in which to improve your service is dangerous and you may well find that while your head is turned your competitors are surging ahead. Taking your eye off the ball is never a good thing to do, and it is for this reason that the most successful companies are the ones that are always striving for change and looking for new ways in which to do things. Mohsin Bolwala, Managing Director of Continuity Marketing, is a true believer in this ethos and he is doing all she can to convince other businesses that innovation in the marketplace is critical to success.
He says, ‘I have always prided myself in looking for new ways in which to get things done. No matter how efficient you think your business runs, there will always be sure-fire ways in which to increase productivity, operate on a more economic level and exceed your clients’ expectations. I make sure I stay on top of market innovations by making sure I subscribe to all of the industry publications and I also make it my business to network with fellow professionals in the same field. There is always a lot that can be learned from other people – it’s just a matter of being open to change. Finding newer, faster ways in which to do things can have a dramatic impact on the success of your business so I would advise anyone who manages a business never to rest on their laurels.’
Continuity Marketing is a force to be reckoned with, having a huge share of the market and constantly gaining ground on their competitors. Specializing in direct marketing and customer acquisitions, Mohsin Bolwala and his team are constantly looking for new ways in which to impress their clients. Innovation is at the center of everything that they do, and while they rely on the tried and tested methods of direct marketing they always have their eye out for the newest market developments.
Direct marketing is the most effective way in which to boost sales and therefore profits. It uses popular methods which are designed to identify and attract potential new customers using face to face sales and events techniques. Continuity Marketing are going from strength to strength and they look forward to helping even more customers achieve their dreams in the future.