When you are reviewing the way in which you advertise your services, it is important to make sure that you are covering all bases. You will already be employing your tried and tested ways of advertising, but are you staying ahead when it comes to new trends and creative ways of raising your profile? Promotional videos are a brilliant way of putting yourself in front of brand new audiences who may have never heard of you otherwise.
CEO Mohsin Bolwala says, ‘We pride ourselves on making sure that everything we do is cutting edge. We identified the importance for clients to have a promotional video in order to target new customers and is key to explaining key selling points of their brand. Its also essential that the video will be shared across a wealth of social and business media platforms and companies should monitor the reach the video receives. The creative process of creating the video should tie into the companies existing voice and identity’
While traditional advertising methods such as newspaper and magazine adverts, sponsorship deals and even TV advertising are just as effective as ever, you are missing a trick if you do not try to conquer the online community too. People are using the internet more than ever before to purchase products and research companies, therefore, the potential number of customers that can be reached is endless.
Continuity Marketing are the one-stop-shop for all of your marketing needs. Specializing in bringing their clients to face to face with potential new customers, they use tried and tested direct marketing techniques in order to identify and secure new business. Their portfolio of clients is impressive and they are going from strength to strength thanks to their forward-thinking approaches. The future’s looking bright for this dynamic group of pacemakers at Continuity Marketing!